The Mount Snow Grand Summit Resort Hotel is a four season resort situated in an idyllic, but hyper-competitive landscape. Most critically, the hotel had limited opportunities for points of engagement (POE) due to a tourism site that was virtually non-existent. Course of Action:
- Developed a persona for the hotel to bolster the corporate brand focused on community and the active outdoor lifestyle.
- Showcased the vibrancy of the hotel not just for visitors coming from outside the area, but residents from the surrounding areas.
- Crafted 30 pages of immersive content spanning the hotel’s accommodations, and on-site amenities such as dining, golf, mountain biking, spa services, skiing and snowboarding, and fitness center.